In the case of DirecTV Now, HBO Max and Watch TV weren’t sufficient, AT&T has another streaming service in the works. The telecom used its second-quarter earnings to reveal that it’ll begin testing an AT&T TV service in “select markets” through the third quarter, with wider availability in the fall. The corporate did not describe how it could work in an announcement; however, promised more details within the “coming weeks.”
The company’s David Christopher previously hinted that it could possibly be a DirecTV-based service with an optionally available Android TV-powered set-top box. The customized hardware would not be needed. However, it will permit for buyer experience that would not be possible by asking folks to download an app. Christopher additionally mentioned it could be a “premium” service that might undercut regular DirecTV satellite access. It won’t be an alternative for cord-cutters a lot as an alternative.
Each of AT&T’s companies has particular viewers. DirecTV Now could be a full-fledged substitute for individuals ditching the conventional TV, Watch TV is a perk for mobile audiences, and HBO Max is nearer to Netflix or Amazon Prime Video with its focus on originals and again catalog materials. However, there are issues that it would introduce confusion.
There’s pressure to do one thing, though. The earnings confirmed DirecTV Now continuing to lose customers, shedding 168,000 of them year-over-year, whereas its conventional TV viewers tumbled by 778,000 folks over the identical period.