For the first time in the company’s historical past, Coca-Cola will promote an alcoholic beverage. Simply do not depend on it hitting US shelves anytime soon.
The corporate will formally launch the Lemon-do alcoholic soft drink in Japan in October, Coca-Cola spokesperson Scott Leith informed CNN on Tuesday.
The lemon-flavored drink debuted in May 2018 in Kyushu, Japan’s southernmost island, in three varieties starting from 3% to 7% alcohol, Leith mentioned.
It is modeled after Japanese “chu-hi,” a popular canned drink made with a distilled alcohol known as shochu, carbonated water, and flavoring, Coca-Cola Japan enterprise unit president Jorge Garduño stated on February 2018.
Lemon-do is the corporate’s first stab at hard seltzer, and it might be the one product of its type for some time. Garduño stated because the drink was created for a “particular slice” of Coca-Cola’s market, it will probably stay a Japanese exclusive.
“I do not assume individuals around the globe should anticipate seeing this type of thing from Coca-Cola,” he mentioned.
“I believe the tradition right here remains to be very unique and special, so many products which might be born here will stay here.”
The corporate has greater hopes for the mass appeal of its new coffee product. Coca-Cola With Coffee, a riff on 2006’s unsuccessful Coca-Cola Blak, will launch in 25 international markets by the end of 2019, the corporate informed CNN in May.