That is the tactic one Canadian grocery store used to get buyers to discard single-use plastics and as a substitute utilize reusable purchasing bags.
Consumers who did not carry their very own bags to East-West Market in Vancouver, British Columbia, left with groceries in plastic bags that read “Wart Ointment Wholesale,” “Into the Weird Adult Video Emporium” or “The Colon Care Co-Op.”
For retailer proprietor David Kwen, the bags evolved out of eager to bring extra awareness to reducing consumption — in a humorous method.
Kwen printed the eyebrow-raising slogans on the bags with the idea that folks could be embarrassed to hold them, he told Here & Now’s Robin Young. In a post on Instagram, the grocery store stated, “It is hard to always keep in mind a reusable bag. We redesigned our plastic bags that will help you remember again!”
However, the scheme backfired.
Folks started gathering to the market, paying 5 cents each in hopes of collecting the designs. Though the bags have been meant to force consumers to think twice about their plastic consumption — smaller textual content on the bags read, “Keep away from the shame. Bring a reusable bag” — Kwen wasn’t defeated by the attention his plan bought.
“The underlying factor is that it creates conversation, and that is what we truly needed to get throughout to most of the people,” he states.
He decided to gain on all the joy by giving his thought an eco-friendly spin. East-West Market will quickly have canvas tote bags with humorous designs printed on the front.
And now could be the perfect time for Kwen to advertise a message of sustainability. Lower than 10% of plastic utilized in Canada will get recycled. Canadians will throw away an approximated $8.3 billion worth of plastic supplies every year by 2030 without the change in course, the government mentioned in the latest assertion.